DR Horton Urban Development Training Video & DVD
DR Horton - the largest home builder in the country - looked to Reynolds Marketing to develop, produce, duplicate and fulfill a DVD video presentation designed to introduce and sell their Urban Development division to the other DR Horton divisions.
The eight-minute DVD video presentation focuses on the challenges DR Horton's staff face from land acquisition to post sales retention when developing their urban development projects and how the Urban Development Division can help them through all stages of that process.
“People buy condos for a lot of reasons, and a lot of those reasons are different than the reasons folks buy SFD’s. One of the really unique challenges during the MFD marketing cycle is post-sales retention.” Reynolds says. “The build out time-lime is much longer for MFD’s, and keeping their customers informed and happy during that long build-out is a unique skill that requires understanding and preparation on the part of the Urban Development sales staff.”
These kinds of issues and more are addressed and the opportunities are discussed in a wonderfully warm, clear, concise and sometimes even humorous way during the eight minutes of the DVD.
"Typically, DR Horton has focused on developing single family dwelling (SFD) projects." said Murray Reynolds, President of Reynolds Marketing. "Identifying, acquiring, designing, building, selling and retaining those sales during the build-out of the development is a horse of a different color to the SFD development teams.”
It’s not that the DR Horton developers don’t understand development – these are the best and brightest in the SFD development world. All that may be needed is some specific expertise in Multi-Family Dwelling (MFD) development because not only are the development economics unique but marketing the MFD product can be a lot different.
Reynolds Marketing then created the DVD packaging and label, duplicated and printed the DVD presentation and distributed it to the DR Horton staff nationwide.
For more information on how Reynolds Marketing can produce a DVD presentation for your specific needs, please call or email us – we’ll be happy to talk with you and brainstorm some ideas on making video work for any type of business to better get their message across.Click here to go back to previous page